Vitality Recovery Dynamics, LLC ("Vitality Recovery Dynamics," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This policy explains what we collect, how we use it, who we share it with, and the rights you have over your data.
§ 01Information We Collect
When you visit our website, place an order, contact us, or sign up for our newsletter, we collect information that helps us fulfill your order and improve your experience:
- Identity & contact information: name, shipping address, billing address, email address, and phone number.
- Order & payment information: products purchased, order history, and payment details. Card numbers are processed directly by our PCI-compliant payment processors — we never store full payment card numbers on our servers.
- Account information: if you create an account, your username, hashed password, and saved preferences.
- Technical information: IP address, device type, browser type, referring URLs, pages viewed, and time spent on each page, collected automatically through cookies and similar technologies.
- Communications: any messages you send through our contact form, email, or customer-service channels.
§ 02How We Use Your Information
We use the personal information we collect for these purposes:
- To process and ship orders for foam rollers, massage tools, acupressure mats, and other physical mobility gear.
- To provide order confirmations, shipping notifications, and customer support.
- To send marketing emails about new products, sales, and recovery routines — only if you have opted in. You can opt out at any time using the unsubscribe link in any email.
- To detect, prevent, and respond to fraud, unauthorized access, and other security incidents.
- To analyze website traffic, improve product pages, and refine our customer experience.
- To comply with applicable laws, court orders, and regulatory obligations.
§ 03Cookies & Tracking Technologies
Our website uses cookies, web beacons, and similar tracking technologies to remember your preferences, keep items in your cart between visits, and measure the effectiveness of our marketing. Most browsers allow you to refuse or delete cookies through your browser settings. Disabling cookies may limit certain features of the website, such as the shopping cart and account login.
§ 04How We Share Your Information
We do not sell your personal information. We share data only with trusted third parties that help us operate our business, and only to the extent required to deliver the service you have requested:
- Shipping carriers such as USPS, UPS, FedEx, and DHL to deliver your physical products.
- Payment processors to securely complete your transaction.
- Email service providers to send order confirmations and (with your consent) marketing communications.
- Analytics providers to help us understand how visitors use the site, in aggregated and anonymized form whenever possible.
- Law enforcement or regulators where required by valid legal process, or to protect the rights, property, or safety of Vitality Recovery Dynamics, our customers, or others.
§ 05Data Retention
We retain personal information for as long as your account is active or as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records are retained for a minimum of seven (7) years to satisfy tax and accounting requirements.
§ 06Data Security
We implement industry-standard administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption in transit (TLS/HTTPS), restricted internal access controls, and periodic security audits. No system, however, can be guaranteed 100% secure, and we cannot guarantee absolute security of information transmitted over the internet.
§ 07Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information, subject to certain legal exceptions.
- Opt out of marketing communications at any time.
- Lodge a complaint with the appropriate data protection authority.
To exercise any of these rights, email us at support@vitalityrecoverydynamics.com. We will respond within thirty (30) days.
§ 08Children's Privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us so we can promptly delete it.
§ 09International Customers
Vitality Recovery Dynamics is based in the United States. If you access our website from outside the U.S., please be aware that your information will be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your country.
§ 10GDPR — Rights of EEA, UK & Swiss Residents
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), the UK GDPR, and the Swiss Federal Act on Data Protection. The data controller is Vitality Recovery Dynamics, LLC.
Legal basis for processing
- Performance of a contract — processing your order, payment, shipment, and customer support (Art. 6(1)(b)).
- Legitimate interests — fraud prevention, network security, and improving our products and services, balanced against your rights (Art. 6(1)(f)).
- Consent — marketing emails and non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of prior processing (Art. 6(1)(a)).
- Legal obligation — retention of order, tax, and accounting records and responses to lawful requests (Art. 6(1)(c)).
Your rights
- Access, rectification, erasure ("right to be forgotten"), and restriction of processing.
- Data portability — receive your data in a structured, machine-readable format.
- Object to processing based on legitimate interests, including for direct marketing.
- Withdraw consent at any time via the unsubscribe link or by emailing us.
- Lodge a complaint with your local supervisory authority — for example, the UK ICO, the Irish DPC, the French CNIL, or the FDPIC in Switzerland.
International data transfers
Personal information you provide is processed in the United States. Where required, we rely on the European Commission's Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, and equivalent safeguards to ensure your data remains protected in line with European standards.
EU / UK representative
Where we are required to designate a representative under Article 27 GDPR or the UK GDPR, contact details are available on request by emailing support@vitalityrecoverydynamics.com.
§ 11CCPA / CPRA — Rights of California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information.
Categories of information we collect
- Identifiers — name, postal address, email, phone, IP address.
- Commercial information — products purchased, order history, returns.
- Internet / network activity — browser type, device, pages viewed, referring URLs.
- Approximate geolocation — derived from IP, used for tax and shipping estimates.
- Inferences — preferences drawn from your browsing and purchase history.
We do not sell personal information for monetary consideration. We may share limited data with advertising partners for cross-context behavioral advertising; you may opt out at any time by emailing us with the subject line "Do Not Sell or Share."
Your California rights
- Right to know — request the categories and specific pieces of personal information we have collected about you, sources, business purposes, and third parties with whom we have shared it.
- Right to delete — request deletion of personal information we have collected, subject to legal exceptions.
- Right to correct — request correction of inaccurate personal information.
- Right to limit use of sensitive personal information. We do not currently process sensitive PI for purposes beyond fulfilling your order.
- Right to opt out of any "sale" or "sharing" of personal information.
- Right to non-discrimination for exercising these rights.
You may designate an authorized agent to submit a request on your behalf. We will verify your identity and the agent's authority before responding. To exercise any right, email support@vitalityrecoverydynamics.com.
§ 12Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Updated versions will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.
§ 13Contact Us
If you have questions about this Privacy Policy or how we handle your information, please reach out:
Vitality Recovery Dynamics, LLC
30 N Gould St, Sheridan, WY 82801
support@vitalityrecoverydynamics.com